Target Audience

1. Demographics

  • Age Range: 16-35 years old
  • Gender: All genders
  • Geography: Popular in North America, Europe, and Japan, with growing interest in other regions
  • Language: English, with support for multiple languages including Chinese, Japanese, Spanish, French, and Portuguese

2. Psychographics

  • Player Interests: Fans of games with snappy controls, rewarding exploration, and intricate world-building. They enjoy games with a rich, vibrant aesthetic and appreciate the sense of discovery and environmental storytelling.
  • Gaming Habits: Primarily experienced gamers who invest time into learning the mechanics of a game. They are enthusiasts which is an inherent by-product of following indie games.
  • Values and Motivations: Players want to be surprised and challenged without it being too unfair. They value a sense of accomplishment, exploration, and immersion in a beautifully crafted, mysterious world.

3. Experience Level

  • Skill Level: Intermediate players. We want it to be challenging but not to a point where it's frustrating. We also don't wnat to hand hold the players.
  • Familiarity with Genre: The target audience has a high familiarity with top down action/exploration games, likely having experience with games like Crosscode, Hyper Light Drifter, Unsighted and Tunic. Newcomers to the genre may also find it appealing due to its artistic presentation.

4. Community and Engagement

  • Online Engagement: A lot of online engagement comes from people finding out about unknown games through forums, and if it catches on, then the game is massively discussed. Players frequently discuss strategies, share fan art, and talk about game lore.
  • Multiplayer vs. Single Player Preference: The game is a single-player experience, which caters to players who enjoy immersive, solitary gameplay. Multiplayer isn’t a factor, but the audience enjoys sharing their single-player experiences with others online through discussion and content creation.
  • Followed Influencers: Fans of such games follow YouTube or Twitch influencers who cover indie games and exploration games.
  • Popular Trends: TBA.